It would be hard to find a type of speech we haven't done or an audience we haven't prepared a speaker for. From CEO's to university presidents, from presidential candidates to Senators, we have worked with a wide array of public speakers that have been asked to address audiences of all sizes and types. With this experience comes not just better writing, but the invaluable knowledge of what works when and where.

Policy Papers
Opinion leaders are moved by one thing: the facts. Effective public affairs or political campaigns need short, intelligent documents that make their case in an effective and persuasive way. They are central to lobbying efforts as well as any political campaign. Policy papers should meet this simple test: can they be read on a car ride to the airport? For more on Baer Communications' Policy Services, click here.

Op-eds
A well-placed opinion column can reshape a debate or raise the public profile of a community leader. We have written op-eds that have appeared in the largest, most influential newspapers in the country from the Wall Street Journal and the New York Times to USA Today, and we have written pieces for the major regional newspapers – such as the Atlanta Journal-Constitution and Philadelphia Inquirer – that are important to move opinion in key areas of the country. We know what editorial page editors look for, and how to make your point in the finite space available.

Web Content
A web site can have the latest flash technology and the most eye-catching graphics, but it won't do anything to move your message if the content isn't right. Writing for the web takes an understanding of what a viewer can see on the page, and how the different pages interact with one another. For examples of Baer Communications' work, go to: www.pbs.org/johngardner.

We have written policy papers for candidates running for everything from Congress to President -- as well as organizations with public policy priorities. We understand how policy and politics intersect. By working with your research team and our network of experts, we craft proposals that mesh with your message, stand up to the scrutiny from media and policy wonks alike, and are specifically tailored to your needs.

Message Development
You have a lot to say and a lot of ideas. But effective communication means developing a short, memorable, and effective message that can be used in a variety of communications products. We can work with you to identify the message for a particular appearance or opportunity as well as work with your research team to test and identify effective messages for longer campaigns.