No matter what it is, it's not often that you're given the podium. It's not often that you get the chance to put out your ideas - make your arguments. These are critical opportunities to get a message across, ones you cannot afford to miss.

The Baer Communications' approach comes from the world of politics, where it is essential to craft an understandable and memorable message that rises above the competition. We bring this considerable experience at the highest levels of politics and government not only to candidates and public figures, but also to non-profits, corporations, and their top executives.

We also bring to our approach a commitment to excellence. When your words move markets or sway voters, there is no room for error. You have to be original, but not offend. You have to be clear, but not routine. You have to win the room, and win over the media.

Research
We begin every project with in-depth research not just into the topic at hand, but into you, the client. Getting to know you, what you have said and written in the past, and what people have said and written about you is essential to understanding any assignment. In addition, we also do the due diligence on your audience, venue, and the context around which you are communicating.

Listen
By doing our homework, we are prepared to ask the right questions of you, and most importantly, to listen. Our job is not to put words in your mouth or under your by-line. We take what you say and how you say it, and improve upon it. The final product should seem familiar to you.

Draft
After the preliminary steps are completed, we begin drafting the piece. First, we identify your message - a simple, clear argument that can be summed up in no more than a few sentences. Sometimes you know what your message is, and only need help spreading it. Other times, you need help crafting a new message to respond to a new challenge or a different audience. Whatever the situation, we can amplify an already developed message or help you construct a new one. Then, we begin writing. We are used to meeting tight deadlines, so we make sure there is enough time to complete a draft that can be reviewed by relevant members of your team and honed until it's ready to go to you.

Edit
Now, the draft goes to you for your review. But we realize that often there's a team of people whose input you would like to hear. We are able to manage a complex comment process, integrating helpful suggestions and fine-tuning the piece to meet your expectations.

Write Until It's Right
But we don't stop at one draft. We keep writing and working on a piece until it's right. That means meeting your standards and staying on top of events that may change part of, if not the entire, piece. These include not only developments in the news and in your field, but also changes in the audience, venue, and your own schedule.